IMPROVED communication will be the cornerstone of the new era at Home Park.

Keith Todd CBE has joined the Argyle Board of Directors, on the day that saw the launch of an exciting new website for the Green family.

"The Argyle Insider is a fans' site," said Mr Todd.

"It is not owned by the club. It is a social networking site and it allows the full interaction between fans, and there are a few of us who are already contributors to blogs and some of the comment pages.

"As we move forward, we want to reach out and communicate with people locally, and you would be amazed by how many Argyle fans there are around the world. I have met them in the strangest places.

"This is a global brand and a global club. It may feel local but there are a lots of fans out there who would like to be able to touch the club more effectively, and that needs technology.

"One of the things that has struck me is how we don't know where all the fans are. We have no way of communicating with them.

"For those of you are into internet technologies and social networking sites, you will understand this; for those who aren't, it is a fantastic world.

"It is self-generating and we are going to discover over the coming months how many fans are out there, and to interact with them, whether they are in Tokyo, Los Angeles, Oslo or Cornwall.

"Engaging that group of people in communication will also mean face-to-face locally as well, and it will enable us to get a base in terms of understanding what the fan-base is, and I am also going to put a challenge for people on the website to speculate on how many fans are out there.

"In one months, three months, six months, we will see how many members we have got."

Mr Todd has brought a 13% share of the club alongside new chairman Sir Roy Gardner, forming a new partnership with majority shareholders, K&K Shonan, headed by Yasuaki Kagami and George Synan.

Former chairman Paul Stapleton will remain on the Board, along with directors Robert Dennerly and Tony Wrathall.

Mr Todd has a clear link with the remaining Board members, in that he is a lifelong Green.

He said: "What has been fascinating has been how much of the story has come out before today, with a couple of ingredients that hadn't come out.

"One of them has already been mentioned. This is not a K&K Shonan takeover. It is a partnership between the UK-led and the Japanese-led consortium.

"I have been on the inside and seen it, and this has been a great time. The harmony behind the scenes here is extremely strong and the exchange of ideas is phenomenally strong, so there is a great deal of potential.

"The other piece that was a little surprising, which nobody actually commented on, was that I spent the best part of my growing-up life here on the terraces in Plymouth.

"When I first walked into Home Park - sorry to the Chairman back in those days - but I actually walked in and didn't pay.

"It was at 4.30pm and, in the 1960s, they used to open the gates to let the crowds out, so I saw the last ten minutes of a lot of games.

"Over the next few years, we will have the chance to reminisce over some great games. The Queens Park Rangers game with Mickey Evans and David Friio - what a day that was.

"It was stunning stuff and we are looking forward to having many more of those days as we move forward."

"This is a great partnership with some great relationship, which we will be able to leverage to the benefit of Plymouth Argyle.

"Please don't underestimate the commitment of Mr Kagami and his family to this club - it is very, very strong.

"I have declared my conflict of interest. I am a Green but this is a business venture, and the reason this is a business venture is that is the only way clubs can be sustainable for their fans in the long-term.

"No disrespect to [Roman] Abrahmovich, but that is an odd world. This club's strength is that it is a family club, built progressively, incrementally, year in, year out.

"We lose games and we win games, but incrementally, this club has continuously made progress, and that is what we are going to build on, and we think with some of the ideas we have got, we can accelerate that.

"Our aspiration is for Premiership football here in five years.

"It is about giving people the chance to engage in a community. Football clubs and fan-bases are communities, and communities in the modern world are not geographically isolated. It is connected by Green blood.

"We are going to welcome away supporters. I want to see the away end full every week, which will be good for the atmosphere in the ground and great for the local economy, so we are going to do a series of innovative things to try and turn some of the traditional conventions on away fans.

"There are a series of ideas in terms of generating additional commercial income both locally and globally."