FIRST European Securities are the new sponsors of the Devonport End.Under the terms of the agreement the Devonport End, which is the home of the Argyle Arms and Forza Verde 1886, will be designated in the future as “The FES Devonport End”.
First European Securities have been a sponsor of Argyle since the 2011-12 season.
An FES spokesman said “First European Securities are delighted to be in a business partnership with Plymouth Argyle as the first ever sponsors of the famous Devonport End.
"Hopefully, at the end of this particular arrangement, the club will be in a higher division and in a better position to return to where this fine club belongs.”
The deal represents the first of its kind at Home Park, with no doubt more to follow.
Argyle Commercial Operations Manager James Greenacre added: "We are delighted that FES have decided to extend their level of support to Plymouth Argyle and its promising future.
"The sponsorship agreement will clearly raise the profile of their business, and I am sure you have already noticed their presence around the ground, either on a static advertising hoarding or on our digital advertising boards.
"We hope to announce more sponsorship deals throughout the current campaign."