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Sports Alliance On Board

Pilgrims Sign Data Partner

10 July 2020

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We are delighted to have partnered with data firm Sports Alliance to further improve the supporter experience at Home Park.

Sports Alliance, which is partnered with over 130 professional sports brands across several countries, will provide the club a data and customer relationship management (CRM) solution to better communicate with supporters of the club.

Improved use of data is considered an integral part of the Pilgrims’ plan to become a self-sustaining Championship-level club in the coming years, and the Sports Alliance platform will contribute to the cause.

The partnership provides the club a holistic overview of all supporter data – from match tickets to hospitality event bookings – allowing the club to tailor communications to supporters.

Argyle’s Head of Marketing and Communications, Jamie Yabsley, said: “The partnership with Sports Alliance is a great opportunity for Argyle to take a data-led approach to engagement.

“Our supporters are the lifeblood of the club, and the Sports Alliance platform will allow us to provide much more personalised interactions with our supporters – based on what they have told us they are interested in."

Matt Swindells, Account Director at Sports Alliance, said: “We are thrilled to be working with Plymouth Argyle. We look forward to working with the club to deliver an improved, personalised fan experience through the utilisation of our products and services.”


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