Argyle Business Club - About & Case Studies
A New Chapter in Business Networking
Argyle Business Club is a reimagined platform designed to bring businesses together through the influence of Plymouth Argyle Football Club.
Our Mission
To connect, support, and grow businesses across Plymouth and the South West through meaningful relationships, shared experiences, and community impact.
Case Study - Princess Yachts
Argyle’s partnership model is truly bespoke, as evidenced by our partnership with the luxury yacht manufacturer and one of Plymouth’s success stories, Princess Yachts.
After a working group was formed comprising of representatives from Princess Yachts & Argyle, a bespoke package of opportunities were constructed that had the initial aim of targeting over 1,000 of Princess’ employees and their families through Argyle and the Argyle Community Trust in a wide-ranging employee engagement programme.
Just three months after the agreement was signed, over 700 children of Princess’ employees had already benefited from unforgettable matchday mascot experiences, half-term soccer schools, Easter Holiday multi-sport programmes and Argyle shirts.
Further to this and as one of Plymouth’s biggest employers, Princess were keen to advertise job openings that are available here in the city. This has resulted in prominent branding around Home Park but also on the Training Wear of the Men’s First Team.
Case Study - Classic Builders
As a business made up of Argyle fans, Classic Builders understand what Argyle means to the local community and used the partnership as a chance to give back to the people of Plymouth, and beyond.
Classic Builders joined Argyle as front of shirt sponsors in 2024/25 and supported two large scale projects in partnership with the Argyle Community Trust, working specifically on children’s disability sport and a cancer recovery project. They also gifted the shirt sponsorship to St Luke’s Hospice for a very special home match day.