BROADCASTER Trevor East has joined the Plymouth Argyle Board of Directors.
Trevor has a wealth of experience in the global football television market and is a hugely respected figure in English football. He is a former Deputy Managing Director of Sky Sports and Head of ITV Sport, and is currently partner and board member of Pitch International, a sports marketing agency dealing in worldwide rights to English football, including representing the EFL.
His appointment brings the Argyle Board up to eight and Trevor intends to lend his extensive knowledge of the game to chairman Simon Hallett and fellow directors – Chief Executive Andrew Parkinson, Paul Berne, Jane Chafer, Richard Holliday, John Morgan and Tony Wrathall – and to first-team manager Ryan Lowe.
“I’m absolutely delighted to be joining Argyle,” Trevor said. “It’s a great club with terrific support. The potential is huge, and an infrastructure is being put in place to help Ryan and his team deliver the success Argyle deserves.
“The immediate aim is very clear: to get Argyle back in the Championship. I will do everything I can to help Simon, Andrew and the board fulfil everyone’s ambitions.”
Argyle chairman Simon Hallett said: “We are delighted to welcome Trevor on to the Board. His knowledge and expertise of the football industry is second to none and will greatly benefit the club as we move forward.”
Trevor started as a trainee producer with ITV in 1972, rising to executive producer of all of the channel’s major sports coverage and then to Head of ITV Sport, responsible for the production of a wide portfolio that included four football World Cups, two Rugby World Cups and two Olympic Games.
In 1995, he became Deputy Managing Director of Sky Sports, with responsibility for TV rights acquisitions and relationships with the world’s leading sports bodies.
Trevor left Sky Sports in 2005 to become chairman of Pitch International, whose clients include the FA, Six Nations Rugby and the ECB, among its many international clients.
Trevor has owned a home in North Cornwall for 17 years and recently moved down from London full time with his wife Katie.
However, his first visit to Home Park came in 1984, when he sat in the old Mayflower Grandstand for the FA Cup quarter-final against his hometown club, Derby County, who he also served as a director. That role came to an end when he secured English football’s first live football deal – for ITV – and had to select the televised matches!
For Argyle fans of a certain age, Trevor arguably has a claim to fame possibly greater than any of his fine achievements in the world of football – he was one of the original presenters of classic cult Saturday morning children’s TV programme TISWAS when he was also head of Midlands TV station ATV’s Head of Sport. With a catchphrase of ‘Me, Myself, Yours Truly’, Trevor presented TISWAS Sportstime in a Derby County shirt.