Princess branded dug-out seats

Upgraded Dug-Outs with Princess Yachts

The club would like to express thanks to our partner Princess Yachts for sponsoring the installation of upgraded seating in the dug-outs at Home Park.

Cushioned, Princess Yachts-branded seating has been installed in the home and away dug-outs at the Theatre of Greens, ensuring a more comfortable experience for Steven Schumacher’s coaching staff and playing substitutes.

It is the next in a number of branding opportunities being realised by Princess – one of Plymouth’s largest and best-known employers – as part of their wide-ranging partnership with the club, which got underway in January.

Princess Yachts partnered with Argyle and the Argyle Community Trust to deliver enrichment opportunities for the families of its employees, while the Plymouth-based manufacturer also sponsored the annual DJM Takeover fixture against Shrewsbury Town in February, which saw 2,000 junior footballers, as well as grass-roots coaches, given tickets for the Pilgrims’ 1-0 win in Sky Bet League One.

James Greenacre, Head of Commercial Operations at Argyle, said: “We are delighted to see the installation of our new dug-out seating sponsored by Princess Yachts.

“This partnership has been a huge success since getting underway earlier this year, and Princess have been wonderful to work with. It’s brilliant to see more of their iconic brand appearing at Home Park – and we are very pleased to be able to upgrade the seating for our first-team ahead of the 22/23 season.”

Graham Maxa, Chief Financial Officer at Princess Yachts, said: “We are really excited to be continuing our partnership with Argyle.

“We’ve had strong engagement through the partnership so far, with our employees taking up multiple match day family experiences and additionally their children enjoying many multi-sport programmes through the school holidays. We are delighted to be now extending the Princess brand through the sponsorship of the dugout seats and continuing to explore further activities for the coming season.”

For more information on Princess Yachts,
visit their website.

If you are interested in harnessing the power of Argyle to promote your business or brand, email to kick off a conversation.

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