Pilgrims Shortlisted In Three Categories
ARGYLE will have three separate shots at glory at year's Football League Awards.The Pilgrims have been shortlisted in the Family Club of the Year and Best Use of Digital Marketing categories, whilst on the pitch, teenage striker Tyler Harvey is up for npower League 2 Apprentice of the Year.
Argyle chairman James Brent was understandably delighted to see the club recognised in this way.
He said: "Whilst I know we haven’t won anything yet, to be shortlisted in the categories that we have been is a great honour.
"There are lots of people working tirelessly behind the scenes for this football club and I think that this is testament to way in which the club is moving.”
Family Club of the Year
The Family Club of the Year award goes to the club that best demonstrates outstanding delivery of activity to attract and retain families at games.
Argyle were nominated for the same award in 2008, 2009, and 2010 and have this year, impressed the judging panel with our state-of-the-art Family Zone for All Area.
The Family Zone for All complements two other match-day initiatives: Match-day Magic, a package for both home and away teams’ families incorporating a coaching session; and Young Carers, a partnership with Barnardos, offering young carers the opportunity to experience a match-day and provide some respite/rewards.
Also nominated are AFC Bournemouth, Brighton & Hove Albion, Cardiff City, Doncaster Rovers and Oxford United.
Best Use of Digital
The Pilgrims' Join The Club membership campaign has caught the eye of judges in the Best Use of Digital category.
The award aims to recognise the clubs that best demonstrate results they have achieved during 2012 (calendar year) by running innovative digital strategies or campaigns which engages with the target audience.
This year's membership campaign, which introduced a comprehensive range of tailored packages, helped improve overall ticket sales whilst catering for the needs of specific quarters of the fan base.
Also nominated are Birmingham City, Bristol City, Crystal Palace, Leeds United and Swindon Town.
League 2 Apprentice of the Year
Tyler Harvey's shortlisting in the npower League 2 Apprentice of the Year category comes as little surprise.
Home-town boy Tyler’s dedication and hard work, which has been evident throughout his time as a young player, has recently been recognised with first-team involvement.
Having trained with the first-team squad, he subsequently scored on his full debut, capping a man-of-the-match performance.
Also nominated are Rochdale’s Jamie Allen and Barnet’s George Sykes.
The eventual winners of the awards will be announced at a gala ceremony at The Brewery, London, on Sunday, March 23, 2013.
For a full list of categories or to find out more about the wards, click here.