Record Week for New Website
With the new official pafc.co.uk website only a week old, the club has already seen a significant increase in web visitors.
In its first week of existence, our revamped official club site had 200,000 page views. By comparison, the previous platform only saw 300,000 page views throughout the whole month of June.
On average, page views are up 250%, and the website has already seen the highest amount of traffic since September 2020 – the first month of the 20/21 season, with fans visiting the website to stream games live as they were played behind closed doors.
The move to our new website is the first in a raft of digital media changes at Argyle, partnering with leading digital agency Other Media to also produce a bespoke club app (to be released in the coming weeks), as well as teaming up with StreamAMG to deliver our own in-house match streaming and video on demand service, Argyle TV.
While the majority of the Argyle TV developments are still to come, including plans for a live pre-match show, the Argyle TV video on demand platform is already enjoying plenty of traffic.
There have been more than 14,000 views of video content on Argyle TV, with fresh features, interviews, and highlights being launched every day, and hours of historical Argyle footage to be introduced at a later stage.
The investment in Argyle’s digital platforms is not only designed to improve the supporter experience, but also to help expand the Pilgrims’ fanbase, both at home and further afield.
As of Wednesday, 7 July, nearly one tenth of the total website views at pafc.co.uk have come from USA, the home of Argyle chairman Simon Hallett.
Argyle’s Head of Marketing & Communications, Jamie Yabsley, said: “I am thrilled that the website has launched so effectively, and I must thank Other Media and StreamAMG for their brilliant work in making it all possible.
“The new website is just the beginning of our ambitious plans for the club’s digital output – and our team is very excited about the development potential of both Argyle TV and our own club app in the coming months.
“Thanks to our supporters, too, for helping us with such a successful launch, including providing feedback on any teething problems they might be experiencing. Thankfully, these reports have been few and far between, but we are always looking for ways to improve what we offer and the feedback is invaluable.”
George Grabb, Managing Director of Other Media, said: "We’re delighted to be working with Plymouth Argyle, an historic club that understands the value of putting the fan’s digital experience at the centre of the club’s development plans. Argyle join our growing network of clubs delivering customised digital products, powered by our Clubcast Fan Experience Platform, who are seeing the benefits of developing a strong digital strategy that places the fan experience at the heart of new engagement and commercial opportunities.”